I have tried a couple of approaches but would really appreciate comments from others about how to expand and become more professional at it.
So far, the following are being used or in progress:
- marketing materials: Developed a brochure and had some other genealogists and clients give me feedback about its effectiveness. The brochure, my business cards, by letterhead all coordinate in color quality, typography etc…..a common look
- “Word of mouth:” although I have had some referrals it usually ends up being MY mouth that is the most effective. I try to talk it up in circles where there may be interest. I am amazed who is interested and their level of interest.
- Speaking engagements: I am a fairly good speaker having done it throughout my professional career. I use each to introduce myself to others. I have three coming up: Newcomers of Seattle, DAR and the SAR. I have many topics. I am thinking of joining the Genealogists Speakers Guild.
- Donations: As with my first three clients I am now a firm believer in….small donations give sometimes big returns. As you know I started by giving three people a free 10 hours of research and a report of findings. All three signed up for additional services and one even referred me to someone else. All paying clients. I have approached two friends whose children are in private schools to participate in their annual fund raiser’s silent auction.
If you have other ideas, let me know. I need all the help I can get.
What I have done since the last post: connected with a friend I met at the NGS Conference so we will have a day together when I am in Chicago in another week. completed Susan’s second request and sent it off to her. It was a major undertaking that resulted in a “storyboard” for a book. I think she will have a major role in doing the book herself but wanted to have some direction. Found lots of interesting “stuff” but also walked away from some interesting questions. Perhaps she’ll think they are interesting also.